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leverage our industry expertise and commitment to creativity in sports and in business

Brand Strenghts

A measure of your brand’s current strength.

Momentum Score

A measure of your brand’s trajectory.

Monetization Potential

A measure of your brand’s upside.
Club Info
BrandValueScore™
Brand's Results
Step 1 of 5
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More infoCreate Assessment
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100
Sport
Level
Organization

Your Club

Brand Strength
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Momentum
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Potential
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Step 2 of 5
0%
Brand Strengths
RECOGNITION
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0
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100
How recognizable is your club to supporters and sponsors?
Low recognition limits sponsor visibility
Recognition is developing but still constrained
Recognition is moderate but not distinctive
Strong recognition supports sponsor exposure
High recognition increases commercial attractiveness
ENGAGEMENT
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0
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100
How actively does your audience engage beyond game days?
Weak engagement limits real audience value
Engagement is inconsistent and underdeveloped
Engagement is present but not fully leveraged
Strong engagement indicates real audience demand
High engagement significantly increases brand value
COMMERCIAL
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0
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100
How clear and compelling is your commercial offer to sponsors?
Lack of clarity restricts sponsor acquisition
Commercial offer is unclear and difficult to sell
Offer is defined but lacks differentiation
Clear positioning supports sponsor conversion
Strong commercial clarity maximizes sponsor value
CONSISTENCY
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0
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100
How consistent is your club across digital channels?
Inconsistency weakens perceived professionalism
Digital presence lacks structure and continuity
Moderately consistent but not fully aligned
Strong consistency reinforces brand credibility
High consistency strengthens overall brand perception
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0
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100
Sport
Level
Organization

Your Club

Brand Strengths
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Momentum
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Potential
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Step 2 of 5
0%
Momentum
AUDIENCE GROWTH
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0
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100
How has your audience developed over the past 12 months?
Inconsistency weakens perceived professionalism
Digital presence lacks structure and continuity
Moderately consistent but not fully aligned
Strong consistency reinforces brand credibility
High consistency strengthens overall brand perception
COMMERCIAL DEVELOPMENT
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0
/
100
How has your sponsorship/commercial activity evolved recently?
Inconsistency weakens perceived professionalism
Digital presence lacks structure and continuity
Moderately consistent but not fully aligned
Strong consistency reinforces brand credibility
High consistency strengthens overall brand perception
Potential
Monetization Efficiency
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0
/
100
How effectively are you monetizing your audience and brand?
Inconsistency weakens perceived professionalism
Digital presence lacks structure and continuity
Moderately consistent but not fully aligned
Strong consistency reinforces brand credibility
High consistency strengthens overall brand perception
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0
/
100

Your Club

Sport
Level
Organization
Brand Strengths
0
→
Momentum
Emerging
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Potential
High
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Consultation
Development
Planning
Design
Marketing
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0
Subtotal
0
Discount
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Tax
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Total
0
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Allyway & Co
0.00
Contact
Date
Time
Duration
Location
Name
January 12, 2024
09.00
[CET]
0
hours
Online
Service Type
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Consultation
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Development
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Planning
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Design
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Marketing
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