Competition Entry
Create a commercial that conveys that Google Translate has the potential to prevent annoying misunderstandings, awkward situations, or devastating events.
Insight:
Google Translate is a language tool that helps us meet each other across borders, both from a linguistic and a cultural perspective.
Challenge:
Since there are many given humorous situations linked to Google Translate, we wanted to challenge this by creating a film where a more serious side of the service is raised.
Solution:
The commercial "Everything starts with hello". With a montage of small everyday moments and major world events, we present the power in the word Hello. A word that enables new meetings, broadens perspectives and resolves conflicts.
Google Translate is a language tool that helps us meet each other across borders, both from a linguistic and a cultural perspective.
Challenge:
Since there are many given humorous situations linked to Google Translate, we wanted to challenge this by creating a film where a more serious side of the service is raised.
Solution:
The commercial "Everything starts with hello". With a montage of small everyday moments and major world events, we present the power in the word Hello. A word that enables new meetings, broadens perspectives and resolves conflicts.
Jury Motivation
Few creators manage to row home a pretentious grant like this. But with a fingertip feeling for script, image selection and timing, the film proves that good storytelling with clear resistance can always take home a big thesis.
The production value through the mix of own and other images as well as the almost flawless voice over gives an international vibe. For think how easy it can be. That everything starts with a hello.
The production value through the mix of own and other images as well as the almost flawless voice over gives an international vibe. For think how easy it can be. That everything starts with a hello.
